| Australasian Journal of Educational Technology 2005, 21(3), 283-302. |
AJET 21 |
This paper reports on issues in carrying out research into online discussion. The context is a study of a distance learning module within an MBA program. The module required students to tackle problems based on real life scenarios within small online groups. Students were studying part time and shared similar professional backgrounds. The research looked at students' overall evaluation of the module, ways in which group work was conducted, and the contribution of the tutor. The approach taken was an interpretive case study using questionnaire survey, text analysis and interviews. The main findings from the study are reported, but the focus is on the strengths of, and difficulties in, using the research methods. Triangulation of methods provides the researcher with a greater degree of confidence in reporting findings, although subjective interpretation is still needed.
Research into online discussion has drawn, not surprisingly, on similar sources of evidence: questionnaire survey (delivered electronically in many cases), interviews, and message analysis. Some writers have adopted more recognisably ethnographic perspectives (Taylor, 2001) while others have adopted experimental, or at least comparative, methods (eg. Hubscher-Younger & Narayanan, 2003; Koory, 2003; Parker & Gemino, 2001; Hiltz et al, 2000; Weller, 2000). Some have tried to engage students in formative evaluation of their online experiences (eg. Collings & Pearce 2002; Hawkey, 2003). Much of the research has relied on a single method, this may be a student survey (eg. Yang & Tang, 2003; Biesenbach-Lucas, 2003), but more frequently message analysis (eg. Anderson et al, 2001; Aviv et al, 2003; Cook & Ralston 2003; Kumari, 2001; Martinez et al, 2003; Swan, 2002; Watson & Prestridge 2003). Explicit commitment to triangulation of findings has been rare, though see McLoughlin (2002) and studies in which two methods of data collection have been used (eg. survey and interview in Galanouli & Collins, 2000; message analysis and interview in Light, Nesbitt, Light & White 2000; message analysis and survey in Seabrooks, Kenney & LaMontagne, 2000; Thomas, 2002; Tolmie & Boyle, 2000). The two most striking features of past research are, firstly, the use of message analysis, often cited as a unique method for those researching asynchronous online discussion, and, secondly, over reliance on a single, or dominant, method of data collection. This paper reports on asynchronous online discussion within a distance learning module and pays particular attention to the methods used. The context of the module is given along with the key findings, a description of methods, and a discussion of the value of triangulation. The paper aims to stimulate debate on how research into asynchronous online discussion is approached.
The module was designed by the program management team and part time tutors were employed to support students. Induction and on going support for these tutors was provided. The module lasted for 18 weeks and covered three phases: Induction, the Study Units and Individual Assignment. The Induction lasted two weeks and covered introductions, addressing technical problems and an orientation to the module. The Study Units were discussed over 12 weeks. Students were placed in closed online groups of five or six members and joined by a tutor. Each group was asked to discuss readings and to tackle real life scenarios or 'cases' within e-business, resulting in the writing of agreed report. The groups were designed by the course team to contain a mix of nationalities and contained students for whom English was a first language and for whom English was a second language. At the close of these study units students had four weeks in which to complete an individual assignment, a 2,500 word report on a selected e-business topic. Students were expected to spend about 6 hours per week on study.
The questions were mixed in format. Some required yes/no responses, for example 'have you used conferencing software before taking this module?' Some required selections from multiple choice responses. For example students were given a list of seven positive attributes of online discussion and asked to select those with which they identified (see Table 1).
| I like online discussion because: | % |
| I can get feedback on my ideas | 73 |
| I can go back to read messages | 73 |
| I can mail when I like | 64 |
| I can mail where I like | 50 |
| I can get to know people from different cultures | 36 |
| I am not interrupted when I contribute | 32 |
| I can get to know other people in my group well | 32 |
Further evaluation questions employed a Likert scale, for example did respondents 'strongly disagree', 'disagree', 'neither agree nor disagree', 'agree', or 'strongly agree' with statements such as 'I feel more comfortable about participating in group online discussion than in the face to face group' or 'I feel anxious when I post messages'.
In addition there were open-ended questions but these were not analysed in any depth as the response rate was low. However they offered insight into the individual difficulties that some students experienced.
Key findings from the surveys are reported briefly below:
Messages in three groups with respectively low, middle and high levels of activity were studied in greater depth. The mean lengths of messages were 64, 67 and 115 words. Many of these messages carried attachments of much longer, and more heavily edited, pieces of course work. The mean lengths of attachments for the three groups were, respectively, 967, 1260 and 918 words. There were considerable variations in participation rates between individuals, between groups and between weeks, but all students contributed to the discussions some of the time.
The main analysis of messages concerned input into the 'Unit 1 Plenary' discussion. This took place over a week and enabled each group to draw together, in an agreed report, their exploration of a company trying to establish a web presence. The plenary took place after students had become familiar with the technology, and with working together, and could be taken as exemplifying the group work process. As with other phases of the module, responsibilities were coordinated by a group leader, a role rotated around the group.
Messages (n=107) were again analysed within the three groups representing comparatively low, middle and high rates of participation. Each message, or more often part of a message, was tagged to show its function. After a long process of moderation, 30 functions were identified and a total of 306 tags made; the ten most frequently occurring functions accounted for 80 percent of the total number of function tags made. These ten functions were further analysed in terms of best fit within three overarching categories: 'independent', 'interactive', and 'strongly interactive'. Independent functions, such as 'stating', did not invite interaction; interactive functions, such as 'asking', invited feedback; strongly interactive functions, such as 'disagreeing', offered a different perspective on the group product and prompted deeper negotiation and group decision making. Table 2 suggests that there was a mix of independent and interactive styles of communication within the plenary, but that discussion was not strongly interactive.
| Overarching patterns of communication | Examples of functions | Total % |
| Independent | Introducing, stating, reporting, telling, drafting, final-drafting. | 37 |
| Interactive | Commenting, agreeing, expressing, requesting, clarifying, confirming, reasoning. | 59 |
| Strongly interactive | Questioning, arguing, disagreeing. | 4 |
Responses were examined and re-examined to draw out variations. For example, nearly all participants used words such as 'friendly', 'supportive' and 'non-confrontational' to describe other students in the group, but the consequences of this were seen differently. One interviewee felt that:
Within the group there was a recognition of a need to affirm each other, to value their contribution. I think that actually was done. Most people were very good in affirming each other's contributions. That generally was what was taking place and it worked very well.However another interviewee saw this lack of disagreement more critically:
In the group work everything stays very polite. That might have been cultural or the fact that we are students. We were quite polite. Confrontational discussions were avoided... you could see the difference between contributions. People disagreed but the disagreement was not made explicit in messages and never came out.
| Interviewee | A | B | C | D | E | F | G | H | I | J | K | L | Tot |
| Friendly | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 8 | ||||
| Non-confrontational | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 7 | |||||
| Task focused | 1 | 1 | 1 | 1 | 1 | 1 | 6 | ||||||
| Collaborative | 1 | 1 | 1 | 1 | 1 | 1 | 6 | ||||||
| Impersonal | 1 | 1 | 1 | 1 | 4 | ||||||||
| Formal | 1 | 1 | 1 | 1 | 4 | ||||||||
| Informal | 1 | 1 | 1 | 1 | 4 | ||||||||
| Supportive | 1 | 1 | 1 | 1 | 4 | ||||||||
| Knowledgeable | 1 | 1 | 1 | 3 | |||||||||
| Democratic | 1 | 1 | 2 | ||||||||||
| Easy going | 1 | 1 | 2 | ||||||||||
| Assertive | 1 | 1 | |||||||||||
| Honest | 1 | 1 | |||||||||||
| Punctual | 1 | 1 |
Variation was further explored by comparing the three most active participants (who were male and English was their first language) with those who were less active. For example it was found that the most active participants were much more likely to talk about learning in a broader context and were more committed to learning in a group. Through group work they felt they would be learning in a way that was more relevant to them and more rooted in professional practice. Less active participants tended to see group work more as a support for understanding the course material, rather than to be valued in its own right.
Key findings from the interviews were:
There was a high degree of consistency between findings. However there were also many instances of complementarity, so that relying on one set of data would give a partial, even a misleading, impression of the module. There were no instances of outright contrast but there was a marked difference of emphasis between survey and interview findings regarding the impact of time. The key findings from this exercise in triangulation, alongside a commentary on research methods, are:
In this study, and in studies in general, the strength of the questionnaire survey lay in the breadth of the findings. It was not possible to interview everybody or analyse every message, but it was possible to ask everybody to complete an electronic questionnaire and so get an overview of student attitudes and behaviour. Survey returns required interpretation, for example, the Likert scale required the researchers to balance strength of response (eg. how important is it that some respondents 'agree', others 'strongly agree'?) with breadth of response (ie. what are the aggregated totals for those agreeing or strongly agreeing?).
However the major difficulty with interpretation concerned the degree to which respondents could be said to be representative of the cohort as a whole. Anonymity was preserved, so that while general reminders were sent out to the cohort, it was not possible to mail individuals encouraging them to reply or to track the activity of non-respondents within the message analysis. This created particular problems with the final evaluation questionnaire, delivered at the end of the module, to which less than half the cohort replied. The reason for this low response rate could have been the timing, as the module was drawing to a close. As it happened the degree of satisfaction with the module expressed within this final survey was broadly consistent with a previous one but there were continuing doubts that that those responding to the surveys were more likely to express positive feelings about the course, more comfortable with ICT, and less likely to be under extreme time pressure. Hence comparison with interview data was important. It was found that survey data did present a more positive view of the module than the interview data but this seemed more a consequence of the non-interactive format of the questionnaire, and the more probing nature of the interviews, rather than a problem of response rate per se.
Difficulties in content analysis have very often focused on reliability and unit of analysis (eg. Hew & Cheung 2003; Rourke, Anderson, Garrison & Archer, 2001). In this case the unit of analysis was thematic, functions within a message, rather than the entire message itself. Reliability was ensured by constant moderation of messages until very high rates of agreement had been achieved between researchers. However it needs emphasising that reliability involved agreement between researchers. No matter how painstakingly this was done, any statements about the student's intention in writing the message or indeed the experience of the student in reading the message were pure conjecture.
The modest scope of the content analysis in this study can be compared to other studies (eg. Heckman & Annabi, 2005). Two frequently cited categorisations were introduced by Henri (1992), and Gunawardena, Lowe & Anderson (1997). Henri focused on interaction and broke messages into the units of meaning and analysed them through five dimensions: participative, social, interactive, cognitive, and meta-cognitive. Each of these dimensions contains sub-categories. Gunawardena et al (1997) focused much more on the knowledge construction process, categories covered sharing/ comparing of information; the discovery and exploration of dissonance or inconsistency among ideas, concepts, or statements; negotiation of meaning/co-construction of knowledge; testing and modification of proposed synthesis or co-construction; and agreement statement(s)/ applications of newly constructed meaning. A further categorisation is offered by Garrison & Anderson (2003), who introduced a community of inquiry model which described online learning processes in terms of cognitive; social (Rourke, Anderson, Garrison & Archer, 1999); and teaching presences (Anderson et al, 2001).
The value of content analysis lies in describing the nature and scope of discussion forums. This enables comparative judgements to be made between one conference and another: for example is discussion A more interactive than B?; does group A show more evidence of higher order language functions than B?; in A does the tutor performs a wider range of functions? Mason (1991) argued that content analysis would enable judgements to be made about the educational value of asynchronous online discussion. However, content analysis has a valuable but more limited role in providing a set of data against which student perceptions may be compared and contrasted. Direct evidence of the student's perception of the educational value of the conference could only come from survey or interview data.
| Method | Value | General issues to address | Issues raised within this study |
| Interview | Allows exploration of individual experience; interactive; in depth. | Sample size and representative nature; interview protocols; transcribing and coding of messages; aggregating findings. | Access to interviewees; date of interview. |
| Message analysis | Provides 'independent' data; indicates nature and scope of forums; indicates variation in participation. | Categories for content analysis; unit of analysis; sampling of transcripts; reliability in applying categories. | Rejection of a priori approach to content analysis. |
| Survey question- naire | Provides broad overview of student population. | Nature of analysis; representative nature of respondents; non interactive format. | Electronic delivery of questionnaire - response rate. |
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| Authors: Michael Hammond, Centre for New Technologies Research in Education, Institute of Education, University of Warwick, CV4 7AL, United Kingdom. Email: hammond@warwick.ac.uk
Mongkolchai Wiriyapinit, Faculty of Commerce and Accountancy, Chulalongkorn University, Bangkok 10330, Thailand. Email: mongkolchai@acc.chula.ac.th Please cite as: Hammond, M. and Wiriyapinit, M. (2005). Learning through online discussion: A case of triangulation in research. Australasian Journal of Educational Technology, 21(3), 283-302. http://www.ascilite.org.au/ajet/ajet21/hammond.html |