| Australasian Journal of Educational Technology 2008, 24(2), 123-136. |
AJET 24 |
Using blogging for higher order learning in large cohort university teaching: A case study
Brett Farmer, Audrey Yue and Claire Brooks
The University of Melbourne
The small but developing literature on weblogging underscores its potential as an effective learning resource for use in higher education. This paper contributes to these discussions through an initial case study of the authors' experience with the on going development of an educational blogging resource for use in a large cohort, undergraduate liberal arts subject. Detailing the theoretical aims, design, implementation and incipient evaluation of the project, the paper supports the argument for the educational use and value of blogging but also highlights potential limitations and problem areas.
This paper reports on a case study of the development and use of a blogging resource in a large-cohort first year arts subject at the University of Melbourne. Evaluation is on going, but initial results offer support for the potential of blogging as an enabling learning tool in higher education.
From their initial emergence in the mid to late 1990s, blogs have expanded exponentially, seemingly capturing "the public imagination... like no media form since the emergence of the World Wide Web itself" (Bruns & Jacobs, p. 1). As of April 2007, the blog oriented Internet search engine, Technorati, reported an indexing total of over 75 million weblogs worldwide (Sifry, 2007). Due to the sheer scale and diversity of blogging, it is difficult to generalise about its forms and functions or the motivations of its users, known as 'bloggers'. Scholarly research on blogging tends to emphasise its facility as a mode of self publication and its attendant capacity for personal affirmation and empowerment, as well as its interactivity and scope for interpersonal sociability and collective bonding (Kaye, 2006). Within this context, blogging is frequently theorised in relation to two seemingly oppositional, but in practice interrelated, tendencies: the individual and communal, or what Wrede (2003) terms "monologue and dialogue", with bloggers expressing their own personal ideas and views - and with it their own identities - through online publication, while at the same time and as part of the same process, engaging in social networks of interactive contact and exchange. As such, blogs are widely viewed as transformational communicative technologies (Papacharissi, 2006) that allow users to connect and become part of an active social corpus, while exercising and legitimating their personal expressive spaces.
The dynamic capacity of blogging as a communicative channel for both individual self expression and social connectivity has fuelled increasing interest in blogging as an educational resource (Williams & Jacobs, 2004; Burgess, 2006). Proponents of educational blogging proclaim it as an effective tool for user centred, participatory learning, arguing that it contributes vitally "to a reconceptualisation of students as critical, collaborative, and creative participants in the social construction of knowledge" (Burgess, 2006, p. 105). Drawing on the social constructivist educational theories of Vygotski, Ferdig and Trammell (2004) usefully explicate the four central pedagogic benefits of blogging for students:
The claimed metacognitive benefits of blogging as a practice that encourages deep, continuous learning through a regular process of informational reflection and 'knowledge management' (O'Donnell, 2006) were equally appealing. The authors had previously used other continuous learning exercises in the subject, such as reflective student journals, and found that these had positive outcomes for student learning. Blogs offered an opportunity to expand upon these modes of metacognitive reflection while developing new strategies for continuous learning, In particular, given that the subject in question is focussed on contemporary culture and media, the interactive, hypertextual capacity of blogging was ideal for enabling associative thinking as students linked concepts taught in the subject with current issues and events in the wider social context as represented through the web.
To ensure optimal participation and learning outcomes, it was decided to integrate blogging into the subject as a formative assessment exercise. For 30% of their final assessment grade, students were asked to maintain a blog throughout the twelve weeks of semester. It was strategically decided to keep guidelines on content and style to a minimum in order to maximise students' sense of ownership and self directed investment in the exercise. They were told that the principal pedagogic objective was to reflect upon and discuss course content and/or issues that arose out of their learning experiences but that, otherwise, they were free to use their blogs in whatever way they wished and could write in a style and manner of their own choosing, as long as it was in English and didn't contain grossly offensive and/or inflammatory content. The only other stipulations set for the exercise were that students were told to post regularly - at least once a week on average - and to interact with other students' blogs in the subject through comments and hyperlinks. A set of criteria was explicated for the marking of the exercise. Modelled largely on standard criteria used in other assessment components of the subject, it included frequency and consistency of activity; reference to and demonstrated knowledge of subject content; active and respectful engagement with the ideas and opinions of others; and, appropriate use of supportive/illustrative material.
Because the blogging exercise was assessable, the decision was made to develop a purpose specific blogging software, which was dubbed 'CultureBlogging', rather than use one of the available public platforms. Doing so would ensure maximum security, full compatibility with the University's OLE, and optimal administrative flexibility. An internal seeding grant from the Faculty of Arts helped finance the development of 'CultureBlogging' through the offices of the University's Information and Education Services. Broadly patterned after existing blog publishing systems, such as Blogger.com and TypePad and based on WordPress, 'CultureBlogging' obtains many of the same features and user interfaces of these popular platforms - WYSIWYG editing, customisable templates, blogrolls, RSS feeds, etc - but with added resources for educational administration such as marking tools, variable cataloguing functions, organisation of users into cohorts, and so on (Figure 1). Access to the blogging system was through the subject website on the University's centralised OLE. In this way, the exercise was fully incorporated as part of the subject's online presence, collocated alongside other online resources used in the subject, as well as the broader resources offered at the macro level by the University's OLE.
Figure 1: Screen picture showing a blog administration function, Default Sidebar Setup
To offer encouragement and guidance to students, teaching staff maintained their own blog pages and also engaged actively with student blogs through the system's comments function. Periodic feedback sessions were offered in weekly tutorials to canvass any issues or problems that arose for students in their use of the blogging system. By mid-semester, the vast majority of students were blogging proficiently, but it became apparent that a sizeable group, approximately 20-25%, were either still not blogging, or doing so inadequately, so a decision was made to have students present in class a brief 1-2 minute snapshot preview of their blogs as an additional motivating spur. Although use of the system never reached universal cohort penetration, it was used by 93% of the enrolled student cohort, a figure broadly correlative to participation rates in the subject's other assessment exercises. However, only 89.4% of students blogged with sufficient consistency and/or quality to meet the assessment criteria and pass the exercise, which is slightly below the subject's average rate of assessment success of 92.5%.
Statistical calculation of frequency and distribution of use as offered by the blogging software
Student-student interaction was a goal of the blogging exercise. Commenting on other people's entries was a requirement for assessment. We excluded the tutors and the lecturers from the view counts and averages. One of the lecturer's blog (Brett Farmer) was second most viewed and had easily the most comments, twice more than anyone else's. Other tutors had similarly large numbers of comments. This was because they included some 'administrative' type information; however there seems to be a greater readiness to respond to the teacher rather than to each other. Perhaps this will change over time. A more detailed analysis might reveal changing patterns of communication over time as students develop a stronger voice and interact with each other and their teacher in the subject's blogosphere.
It is unlikely any students sorted on the various fields to the degree the teachers and administrators did. If they had they would have noticed the correlation between high numbers of entries, high numbers of views and high numbers of comments although there were some aberrations in general, the numbers and quality of the blogs supported the theory that learning is a lot about 'showing up'. If students completed the required number of postings and interacted with other students then it became a circular loop: others noticed their blogs, posted comments and fuelled the conversation. Even if there were some quality differences, overall the bloggers who persisted were rewarded with view counts and comments. The latter were not aspects of the exercise's assessment schedule - that is to say, students were not formally rewarded for the number of hits or comments their blogs attracted - but they did inform general student satisfaction and pleasure in the exercise. Some students articulated disappointment that their blogs were poorly visited, especially during the earlier part of the semester, with anxious comments such as "Why isn't anyone reading my blog?" or "Someone please leave me a comment." In such cases, teaching staff intervened to assuage anxieties and assure students that the best way to succeed was to maintain maximum activity with their own blogs and interaction with those of their peers.
Online observation and reflective accounts maintained by teaching staff
Teaching staff were able to efficiently observe students' blogs online through the administrative function tools of CultureBlogging. These tools included several features aimed at making it easier both for teachers to search and manage a large cohort and for students to find and respond to their colleagues. It was set up to only allow logged in users to read and comment, and students could not override this setting. This was partly because of the trial nature of the software, and partly to set boundaries that would encourage interaction in a smaller group. It was also to avoid any potential copyright infringement issues by keeping the blogging tool as a strictly intramural learning resource rather than one for public display.
Statistics available to everyone in the catalogue included:
Figure 2: Screen picture showing a descending sort on Most Entries
Content analysis of blogs
Some students were clearly accomplished writers and this showed in the quality of their blog entries where often a particular idea would take off and spread through out the class as a self generating discussion. As a spur to content generation and general cohort productivity, particularly in the early stages of the exercise, staff strategically incorporated the use of 'low threat', 'getting to know you' type of 'blog memes' (such as lists of favourite TV shows, favourite video games, movies, etc.). These memes proved very useful in motivating blog activity and getting less experienced students comfortable with the idea and practice of blogging and, after a while, students themselves started to generate their own versions of blog memes.
Students 'personalised' their blogs to a greater or lesser extent. Some students changed the appearance of the blog considerably with customised backgrounds, personal photographs and detailed, hyperlinked biographical information. Most simply used one of the coloured templates to force some modest change. Although they were asked to keep their real name in their blog title for ease of marking and networking, students were in fact very inventive in their use of titles:
On the subject's bulletin board and online discussions, students posted queries about the content of blogging. They wanted to know what to write about. Sometimes, they posted technical questions about the hypermedia instructions for CultureBlogging: how to upload sound, image and embed videos.
Although the lecturers did not want to be prescriptive about the content of the posts, students were given guidelines on what to write about. Because the subject was concerned with contemporary culture and media, students were directed to reflect broadly, both critically and creatively, about their engagement with current media and pop culture. Most students accomplished this with postings on the advertisements they saw, their music, their travels, their weekly television watching and their interaction with other aspects of new media technologies such as video games and mobile phones. Some summarised their weekly readings in relation to the conceptual topics for the week. A diligent few even posted essay draft structures. These were written creatively and critically, with the use of multimedia, traditional prose and the vernacular.
Several students expressed their wish for more detailed descriptive guidelines or even asked for models of typical blog posts. There is a tension here for teaching staff between wanting to support and offer adequate pedagogic scaffolding, while equally encouraging independent learner thought, commentary, and creativity. Although most students were generally media savvy in their uptake of new technologies and some were already familiar with the tools of blogging, most however were not necessarily familiar with the nature and possibilities of blogging as a self reflexive practice. More guidance on the pedagogical aims of blogging would possibly have helped make the exercise more user friendly and critically transformative. More explicit guidelines about what constitutes 'self reflexivity' would have furthered the students' expectations on how to reflect on their daily activities in a concise and analytical manner. This would have reinforced the students' sense of themselves as articulate and analytical commentators on society by supporting and modelling appropriate blogging techniques. The concept of students as 'prosumers' is an undeveloped field in educational blogging studies. This identity supports students not just learning about subject content and/or the techniques of critical analysis but actively applying such knowledge and integrating it as part of their intellectual growth within their daily lives. At least one student took this capacity of the blogging exercise very seriously indeed and began to see herself with a new identity:
I definitely intend to be interested in new media as a researcher of culture, from a cultural studies/third voice perspective.On the other hand this is a group of first year students who are learning new skills, meeting new people, developing a new identity. It might have been more helpful to encourage a variety of experimental ways of 'doing contemporary culture and media', perhaps actively trying different writing styles, points of view, alternative media representations and discussing the success or otherwise of these strategies, and giving full recognition for the thoughtful effort of trying different strategies. Several students clearly did this themselves and reflected on their attempts in their blogs, but often this was lost in the numerous blog entries. In tutorials where tutors allocated time to talking about the content and the process of blogging regularly throughout the semester, these sessions provided valuable feedback, and generated peer and self assessment as a part of classroom learning. As reflective of the 'real world', the most potent reinforcement of blogging is the reinforcement of other people commenting on the blog.
Summative paper-based questionnaire at the start of the semester
We distributed the digital natives questionnaire (Kennedy et al, 2006, Kennedy et al, 2008) in the first lecture in the hope of finding out the students' initial awareness and use of new technologies, especially blogs. However, too few students returned the multi-page questionnaire to give statistically worthwhile results. Nevertheless we noted anecdotal comments about the range of experience in the group. Some students indicated they already kept regular blogs, some gave addresses for blogs that were more than 7 years old. However the majority of the students were not regular blog maintainers; they may have had multiple social networking sites such as MySpace or FaceBook, but blogging was not particularly part of their day to day activities. Several of them made the connection between their intellectual work analysing contemporary culture and media and the possibilities of blogging as a form of social commentary.
Summative online student questionnaire at the end of semester
We asked the students to complete a feedback questionnaire at the end of the CultureBlogging trial. Due to the timing of the questionnaire we only had 56 of the approximately 220 students complete the feedback. However they gave constructive and insightful feedback about the value of the blog tool.
We asked 24 combination Likert scale responses and open ended response questions to assess the participants' view of the level of engagement in using the resource and the intellectual process associated with blogging, in the usability of the tool, how the tool might have helped their learning and reflection skills, the workload associated with the blog, as well as questions about how the blog tool helped support group processes. We queried their need for and value of technical support. We also asked more generally about the overall experience of CultureBlogging, and specifically the most and least valuable aspects of the exercise.
With such small numbers the results cannot be regarded as conclusive. However on all questions except one the blog tool was rated as positive. For example if strongly agree = 5 and strongly disagree = 1, students scored overall positive experience with the blog tool at 3.82 with a 1.12 standard deviation.
Those who felt the blog tool was a very strongly positive experience added comments such as:
Most valuable aspects of blogging: Voicing my own opinions for others to read and online interaction with other students.Several students commented on the ways in which blogging regularly helped them to study, for example:
Least valuable aspects of blogging: None.
Most valuable = freedom to take in as much or as little as I wanted.
As a cultural studies student, it was valuable experience because we got to engage in cultural practise (sic).
The most valuable was the manner in which you could interact with others from your course and discuss ideas with them in real life situations you can relate to.
It was an excellent tool for putting theory into practice. Can't think of anything bad about it.
Like I wrote earlier, since I read the readings and then summarised them into my blogging, this enabled me to remember and keep in mind bits that after reading once can be forgotten. And for my final assignment, I could just click onto the reading I needed and all the most relevant information would be there for me. It's probably the most logical thing I've ever done.They also added constructive advice about how the use of the blog tool could be improved for them:
I found writing about what I just learned was a great way to encode information and if I was ever unsure of something I could look at other blogs to help my understanding of subject matter
I found I was thinking about what we'd studied more often, especially when watching a film or reading a magazine, because I knew I had to blog about it.
Sometimes felt I needed more direction as to what to write, and also how much, how often. It was broad in the beginning, but maybe with a few more guidelines...Most students indicated one of the most valuable aspects of the program was that it enabled them to connect (in various ways) with their peers:
The blog would have worked much better if it was incorporated more so into the tutorials, ie if we discussed our posts or something along those lines.
Most valuable: comment system, progressive learning, social aspect. Least valuable: impractical access to lesser viewed blogs.
I really thought it helped me get a further grasp on the ideas we were discussing and it allowed me to really feel as though I was part of a group in uni.Some were least enthusiastic and ambivalent about the benefits of blogging as a learning exercise. For example, a number gave a response that strongly disagreed with the educational value of blogging, yet still conceded the experience of CultureBlogging was positive.
I disliked the whole program. Its objectives were admirable but I never really felt they were achieved through this medium.One student responded very negatively to the whole experience saying:
basically I found it quite a useless task. and unfair that we're the first group to have this task with it having such a high weightage (30%). it's difficult to engage in for people who do not blog on a regular basis. i found it mundane and redundant.Interestingly this student was quite a competent blogger, producing in the mid-range of quantity of posts with a healthy number of responses. His 'views' tally was 142 - again in the mid range. He came into the exercise with profound reservations from the start, stating in his initial blog entry:
this is my first blog entry, ever, so please, don't expect to be blown away by it. haha.
I've never been one to keep a diary or blog, or blog-stalk for that matter.
I've never really seen the point in keeping a "diary" online for the world to see.
Defeats the whole purpose of "keeping a diary", I feel.
Our research reveals quite striking differences in tone, style and approaches between various learners participating in the exercise. Some students strongly voiced their concern about blogging, saying that they had successfully avoided blogging and other forms of online publishing for years and were not pleased to now be required to undertake it for assessment. Others indicated they already maintained one or more blogs and were generally enthusiastic at the prospect of extending their blogging practice further.
In some ways the term 'blog' itself raised issues. Rather than deconstructing what blogging might offer and how it could be used as a new learning tool, many students unquestioningly assumed the prevailing conceptions and popular norms of blog writing. Their messages indicated they used the blog as a quick, informal, 'non-academic' mode of discourse. This is supported by feedback comments such as:
I felt it was limited in its scope and really targeted at people comfortable with less traditional means of writing.It is interesting to note that for this student at least, 'fun' and 'educational' are clearly incompatible, yet other students were able to see the educational and learning benefits:
It didn't turn out to be that educational though... more of a fun way to discuss the subject.
the most impressive aspect of cultureblogging for me was that it encouraged cumulative and progressive learning, rather than simply cramming for essays.As stated, we intend to undertake more comprehensive analysis of the student blogs in the longer term to investigate further the extent to which students are moving towards the realisation of higher order learning and in particular the development of an actively critical, authorial voice through blogging. We would hope that by supporting, guiding and modelling use of modest Web 2.0 tools such as blogs we will be enabling students to take on 'prosumer' identities that are more significant and self aware than the simple phatic discourse of online sociability and the prosaic 'daily diary' experience that many students seem to associate with blogging. In the meantime, below is a modest working set of preliminary recommendations for good practice in the implementation and use of blogging in higher education abstracted from our own experiences and initial evaluations as reported above.
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Authors: This article received an Outstanding Paper Award at ascilite Singapore 2007 Conference, gaining the additional recognition of publication of an expanded version in AJET. The reference for the Conference version is:
Farmer, B., Yue, A. & Brooks, C. (2007). Using blogging for higher order learning in large-cohort university teaching: A case study. In ICT: Providing choices for learners and learning. Proceedings ascilite Singapore 2007. http://www.ascilite.org.au/conferences/singapore07/procs/farmer.pdfDr Brett Farmer is Senior Lecturer in Cultural Studies. He teaches and researches in the areas of popular cultures and media, with special expertise in Hollywood film history, celebrity cultures, gender and sexuality studies, and Thai film and media cultures. The recipient of the Faculty of Arts Award for Teaching Excellence (2003) and the Barbara Falk Award for Teaching Excellence (2007), Brett is a dedicated educator with a keen interest in innovative learning practices, especially in the area of multimedia and computer-assisted instruction. He is presently on leave from the University, teaching in Thailand till 2010. Recent awards: 2007 Barbara Falk Award for Teaching Excellence (with Audrey Yue); 2007 Certificate of Merit for Knowledge Transfer for Multimedia and Educational Technologies for Teaching and Learning Enhancement (with Audrey Yue) Dr Audrey Yue has taught Cultural Studies at the University of Melbourne since 1998. Prior to joining the University, she worked as a Senior Research consultant with the Australian Key Centre for Media and Cultural Policy on the project, Floating Life: The Media and Asian Diasporas (Rowman & Littlefield, 2001). Recent awards: 2007 Barbara Falk Award for Teaching Excellence (with Brett Farmer); 2007 Certificate of Merit for Knowledge Transfer for Multimedia and Educational Technologies for Teaching and Learning Enhancement (with Brett Farmer) Ms Claire Brooks is an Educational Designer with Information Services at The University of Melbourne. She has worked with educational technologies, student engagement and innovative teaching and learning practices across the community, adult education, TAFE and higher education sectors for 15 years. Collaborative projects she has designed or managed have been awarded ASCILITE awards, Carrick finalists, University of Melbourne Awards for Teaching Excellence, and Supporting student learning. The University of Melbourne, Victoria 3010, Australia. Email: Brett Farmer <brettf@unimelb.edu.au>, Audrey Yue <aisy@unimelb.edu.au>, Claire Brooks <c.brooks@unimelb.edu.au> Please cite as: Farmer, B., Yue, A. & Brooks, C. (2008). Using blogging for higher order learning in large cohort university teaching: A case study. Australasian Journal of Educational Technology, 24(2), 123-136. http://www.ascilite.org.au/ajet/ajet24/farmer.html |